Lets start with the basics. What is the most important time of year for fashion bloggers/influencers? Fashion month, whether this is Haute Couture week, Spring/Summer or Fall/Winter, this is when bloggers tend to be busiest. However, when was the last time you saw a blogger speak out about literally anything? I haven't seen any blogger criticise shows or collections, the lack of diversity in castings or even the people attending the shows in what seems like forever. Why is there no authenticity from these major bloggers? Well, really... this question can be answered so easily. Bloggers won't speak out because in reality, they want to be invited back next season. So thats that.
Next is bloggers being dressed for shows in borrowed "sampled clothes". They'll show up to a show, be snapped by photographers, be featured on Vogue as street style but theres nothing authentic about this style. Brands are practically buying these bloggers, so then the bloggers feel obliged to say positive things about the collection. This is an endless cycle.
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| Negin Mirsalehi at her fittings for Balmain. |
Moving onto fashion week coverage, now we all know that if you see an it-girl on the runway, you'll be sure to capture it and share. But if you only share two looks from a forty-look collection and it happens to be worn by Kaia Gerber and Bella Hadid, then I will begin to speculate. It just irks me as bloggers have the position and influence to help out any model by tagging them, but instead they stick with the same four socialites-turned-models.
For example, heres Kenneth Goh and Chriselle Lim who only posted 5> Instagram stories from both collections and both either name or tag Kaia Gerber. But thats not the point, the point is that in both shows, her outfit wasn't even the most eye-catching so we know its because of her name.
Last, but debatably one of the most important, is undisclosed sponsorship or advertisement. We know that bloggers relying heavily on collaborations with brands for their main income so no one is complaining about sponsored posts, but when its undisclosed... it just causes more problems than you started off with. The Fashion Law has many posts on fashion bloggers and who among them follow the FTC's and who are the worst at doing so (Camila Coelho, Julie Sarinana and Kristina Bazan, WE SEE YOU).
On a nicer note, I admire bloggers who have been able to create a platform and succeed in other sectors aside from blogging. Chiara Ferragni has her own collection of shoes, Aimee Song is successful on Youtube as well as having her own brand, Negin Mirsalehi has her own haircare range and so on.
I'm sure there are many more reasons why we should criticise fashion bloggers, but to keep it short and sweet (and not dig myself too deep), I focused on the main reasons why I dislike them and the impact they are currently having on the fashion industry.
Do you agree or disagree?
Thanks for reading!
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