The Fashion Brand all KPOP Artists Love

The fashion house Gucci seems to be very popular with idols, seen sported in MV's, in street style and for events such as comebacks and variety shows.

It shouldn't be breaking news to hear that KPOP artists and groups are mainly associated with their music and their fashion. The significance of fashion in KPOP MV's, especially with leading groups like Blackpink, BTS and EXO, mean that some high fashion houses will be used more significantly due to their image and aesthetic.

For all you Blink's out there, BLACKPINK

BLACKPINK has been sporting GUCCI for a number of months now. Mostly seen flaunted by Jennie, the main rapper and lead vocalist, the group have been seen wearing Gucci in their mv's and on their comeback stage.

BTS

How could we mention BTS and not mention our sweet V (Kim Tae-Hyung), who is also known as Gucci Boy! In BTS' recent MV for their new song 'DNA' both J-Hope (biiaaassss) and Jimin are seen sporting Gucci.

EXO

One of South Korea's most popular and influential boy group, EXO, have sported some Gucci fits over time.

As you can see, Gucci is very popular amongst the leading artists and groups in KPOP. Whether it will stay like this or whether a trend this year, we have to thank Alessandro Michele for creating some jaw-dropping, ethereal pieces that seem like they were made to be worn by these stars!

All thats left to say is a small reference that helped write this piece... "My Gucci burned." If you know, then you know.

Thanks for reading!