WEEK 1: WEEKLY REFLECTION

For this project, I am in the Research, Development and Planning team alongside 8 other individuals. This team is responsible for researching trends, creating a strategy for PIXEL London and foresee what will happen to PIXEL in the future. This is a creative collaboration unit, as we will work alongside both Pentland Group and Ellesse to launch a campaign in partnership with Ellesse.

As a group, we have started to produce and create a PIXEL London dossier and have allocated sections to be completed by each person. I have chosen to complete section 7, which is outlining the KPI's, i.e. Key Performance Indicators, and to also help with the AIDA. But alongside completing our individual sections, we have to as a team settle and choose a theme and branding style for the report. To agree on one style, we each created a mood-board to present to each other and we all would decide on whether or not we'd use the branding for the report.

Here is my mood-board.

After we each presented our mood-boards, we settled on a rustic, vintage theme for our report which we agreed would fit well with Ellesse.

The colour theme we agreed with as a team.

From here, we each started and attempted to finish our sections for next week so that we'd have a completed dossier.