Each year, the social influencer industry is subject to substantial growth. Statistics show that “92 percent of consumers trust recommendations from other people, even if they don’t know them personally, over promotional content that comes directly from brands” (Nielsen). This demonstrates that influencers are single-handedly taking on the future of the direction of advertising and marketing within the industry. In other words, influencer marketing is the next big digital growth strategy being used by companies in brands.
More than 50% of brands think that using influencers to market their own brand generates better consumers compared to other digital advertising platforms. Subsequently, marketers can expect a significant shift in the portion spent on influencer marketing in the following years. Due to this, it is beneficial that brands work with the correct influencer for their purpose. Fashion Monitor posted an article on, “Why audience data is critical to influencer marketing success.”
What does the future hold for the influencer industry? Nothing is definite yet, but we are able to examine data and graphs for an estimate. However, like all good things, social influencer marketing will change and evolve over time as it adapts to the latest trends and technology.
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